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But they also stress that the very same control-freak approach often means Android is a better choice to launch and grow some kinds of app businesses. There are a number of factors that contribute to Apple's App store revenue dominance.

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The App Store was the first, it is the largest, and you probably already have a credit card on file with Apple. But the most important reason for its financial success, developers say, is Apple's tortuous approval process. Tanjeloff, who develops various apps — from language translation to public transit maps — for both platforms, says looking at his sales of the same app side by side in the App Store and Google Play, his iOS apps typically sell far more.

You don't have those assurances in Google's app world, he says. While the App Store's rigorous acceptance process has done a good job of keeping harmful and low-quality apps out, it's also kept out some developers intent on making free apps with in-app purchases.

iOS versus Android. Apple App Store versus Google Play: Here comes the next battle in the app wars

Joe Burger learned that after he tried to launch his freemium employee-tracking app in Google Play and the App Store. With iPhones selling at a higher average price point than most Android phones, this difference should not be a complete surprise. Still, it may be an important differentiator for marketers. While iPhone owners engage with more content on average, the Android platform has a greater number of media users in each category. This of course poses an interesting dilemma for developers who must consider whether audience size or engagement is the more important determinant of success for their apps.

Do they need to have a higher number of users, or do they want the type of users who engage more frequently?

A lot will depend on how they intend to monetize the apps. Once again, iPhone users show a greater propensity to engage in this behavior with 23 percent having done so vs. Take stock of how you plan to make money and then you will know the right answer to the iOS vs Android development question.

iOS v Android: app revenues, downloads and country breakdowns | Technology | The Guardian

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Android Vs. iOS: Which is The Best If You're A Software Developer?

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When to Build an Android App First

Bo Ren , Feb 3.