Most of the times you are recommended to keep your app description as simple and as short as possible, because most people could not stay focus enough to read long text description. Include the right keywords in your app description as well because keywords help to increase the chance of your app being found via organic search. Keep your app description neat and easily to understand with sub-headings and bullet points all the time. Allocate considerable time and effort into writing and revising your app description is recommended in order to make sure it sells your app well.
Screenshots are more than just screenshots. Pocket screenshots show its simple interface and how to use the app. It works better than just showing the screenshots without any message. Castle Clash screenshot - Added marketing message. It could cost you more effort, time and money but it definitely worth the cost. Have you experienced anything with screenshots that affects your app download rate? You may share it with us by sending email to publisher mobile9.
Your sharing might be brought up in our future blog post. As the developer of your app, having someone to review on the good features in regards of your app or to recommend your app to their users is a much more effective marketing strategy as compare to write the press and review the app yourself. When someone that is recognizable and trustworthy in the market makes a recommendation on your app, you will not only gain more publicity but also higher credibility than a native app description.
Hence, people are more likely to give the app a try. To make it simple, press is like news, where people find something valuable to announce it to public. Very effective when done by major news and information sites. Review is like comment by someone who have thoroughly try out the features of the app. Sometimes the reviewer will add in personal interest statement. For free review provider sites, there are many other app developers are sending in their requests for review as well, so the reviewer might not be able to accept all requests.
So draft your email carefully with all the necessary details, selling points and preferably with a demo video about your app too. Include promotion code if your app require a purchase. You should draft your email well to interest the reviewers, and make it time-saving for them to review your app. Identify the potential reporters, bloggers, websites and forums which may be interested in publishing news about your app.
They should be usually writing things related to your app category. Look for their contact and send them your carefully drafted email. You should be able to find some sites that reviewed about their apps. Getting the writers and bloggers to pick up your app among many other apps can be tricky. Besides having a well-drafted email, you need to get the right timing and target the right sites and blogs. To get reviewed by some very famous sites or blogs, you will need to have a superb app that seems like going to be the next big thing. We have talked about the design factor such as app icon is as important as keywords and other factors in the efforts of increasing the visibility and downloads for your app.
Some of you might wonder how to design a great app icon for your app. Martin is the founder of IconFinder, a search engine for icons. These tips are easy to understand and the examples are great. We feel like we have to share these to more app developers or app icon designers. So here we pull out the main points to make this article. Simple and unique shape is easy to be recognized at a glance, especially when browsing through the forest of app icons. Also, make sure your icon is clear at a smaller size because they will get even small in home screen and notification center.
It is not easy to pull out a good icon with photo. Recommend using logo, symbol or maybe just an initial letter from your product name, for examples see Vine, Snapguide and Pinterest app icon. App icon should reflects what the apps can do and try to inject emotional stimulation such as user experience. For your app icon to stand out from the crowd, it has to be distinctively different from other app icons.
For example, there are many camera apps using camera lens in their app icon, if you have to use camera lens in your app icon design, you might want to take a look at how Hipstamatic present with their app icon. It was well designed with an analog style which reflects its function to produce vintage, lomo or old-school style of photos.
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These 6 tips are from Apple but it is not limited to serving as a guide to design iOS app icons only, it applies to app icons design for other OS platforms as well. You have a great app and have published it to multiple app stores with well done or great App Store Optimization. You have also set up a social network fan page to communicate with users. Think of your product site as a showroom and you need to strategically design your website in order to sell your app well. Audiences only willing to spend little of their precious time on your website, so get your app information straight to your audiences because that is what they want.
You can search for more websites for apps and look into them. There is no limitation to how you want to design your product site, but these components listed above will serve as a guide to build a good product site for your app. Almost all successful apps we can see out there are accompanied with a professional website. So do spare a fair amount of effort and budget in building a good website for you app because it is part of your app marketing.
Besides, the time and maintenance cost that you need to spend is low as it does not require any major changes after the website was set up properly at a time. The app market is easy to enter, but difficult to be established. In order to ensure yourself to be as competitive in the app market, new app developers need to avoid these common mistakes. Putting every feature and function that you think the users would like an app to have, could actually end up as your app being too complicated to use.
Defining your app is important and focus on developing your app to do better at what it does. Your app need to serve a specific purpose and not all purposes. So focus on making your app an expert in serving that specific purpose. By just uploading your app to app stores is not enough. You made a good app and you need the audience to know about it and use it. These will allow your app to be found organically on search engines. Besides, you might want to consider in marketing your app via social media sites such as Facebook, Twitter, Youtube, blogging sites and forums.
However, sometimes a beginner can try too hard to take in every request by users. You need to review and filter what is really necessary to make your app better.
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You play safe by developing what will work and what users already know they like. If you are lucky, you probably will get some good amount of downloads. However, in long-term that hardly make your app stand out from the shadow of the established ones because users usually prefer big names.
Keep these guides in mind and keep trying until you have achieved your goals. The difference between a successful person and others is not lack of strength, not a lack of knowledge but rather a lack of will.
When hunting rabbits the more traps you set the better. Your chances at capture increase.
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Similarly, the more you market your app the more likely you are to gain more users. The question then becomes: When hunting for app users, the holy grail of data is knowing the performance for each of your marketing channels - how many hits each one gets and how many users each one brings in. Simple user tracking is how it all starts. No harm done. No privacy breached. So where should you begin setting up these fingerprint check-points? Anytime you promote your app on an ad exchange or ad network, place a shortlink in your ad to discover which apps and channels bring you the most new users.
Split-test your creative and copy by using unique shortlinks in your ad variants. Think banner ads on a mobile web browser. While most people are buying traffic on a CPM cost per thousand impressions or CPC cost per click basis, unaware of their conversions, you can buy the same traffic and measure it on a CPA cost per action basis - based on app installs - because, with shortlinks, you know when a click turns into a new user.
Mobile splash pages are a great way to get mobile visitors to download your app instead of using your mobile website. HootSuite offers a perfect example. Place Smart App Banners on your website to encourage non-users to try out your mobile app and view results to see how well they work. Find out how much your blog efforts are really worth. Discover which posts make an impression on your audience and convince them to download your app. Use shortlinks inside your posts if you want to learn which specific links or areas of your blog are most effective at converting new prospects.
If you want to place a link to your app in the guest post use a shortlink. Otherwise, the web widget on your site will tell you which blogs are sending you the most new users. You can also add them in mid-roll if it makes more sense. Add shortlinks into your writing and content to see how your efforts affect downloads. Assign each user a unique shortlink to see who refers the most new users. How valuable is press coverage to you? By placing the web widget on your site you can see how many visits your coverage draws in, and how many of those visits convert into app users.
Find out which press opportunities are the best fit for your app, and focus on them. Use shortlinks in the emails you send out: We recently came across App. Prospects can download your app directly from the demo, and, with Tapstream, you can track how many new users it drives. Start collecting the data behind where your app users come from. Truly open, truly social. Millions of members are sharing the fun and billions of free downloads served. Email About. Recent Tweets. Upload App By uploading your app to mobile9 , users are able to download your app directly from mobile9 platform.
How To Publish App In addition, you have more flexibility in managing your app at mobile9. How To Import App Importing app is useful when a publisher already have too many apps in different native app stores, and wish to publish at mobile9 without have to going through the upload process for all apps. Why do one billion people use WeChat?
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